9/28/07
Let's talk about pollution...
I don't want to talk about environment, geology, and climatic evolutions. I want raise another issue:“privacy pollution”?
I 'm sure it's have some similarity to air pollution: where small blots of contamination build to form blankets of smog: in combination the effect can be overpowering. Like environmental contaminants, even it's obviously pretty insignificant to receive a piece of unwanted SPAM or yet another telemarketing call, but most people receive quite a few unsolicited and unwanted phone calls, letters and emails each week… At the end, the accumulation is quite annoying...
The overall effect is that these tiny but insidious strategies combine together to shape our behaviour. Together, they contribute to a climate where private life, thoughts and choices are pervaded and almost forgotten. We must try to find some way not only of limiting the impact that this has on each of us, but also to find spaces in which we can be free.
One to one marketing doesn't help us to find this freedom, because the aim of this customer relationship management strategy is to emphase personalized interactions with customers. The personalization of interactions is thought to foster greater customer loyalty and better return on marketing investment...
I think we have to think about a balance between one-to-one approach, remembering details about each customer's preferences and characteristics and using that knowledge to provide better service.
I 'm sure it's have some similarity to air pollution: where small blots of contamination build to form blankets of smog: in combination the effect can be overpowering. Like environmental contaminants, even it's obviously pretty insignificant to receive a piece of unwanted SPAM or yet another telemarketing call, but most people receive quite a few unsolicited and unwanted phone calls, letters and emails each week… At the end, the accumulation is quite annoying...
The overall effect is that these tiny but insidious strategies combine together to shape our behaviour. Together, they contribute to a climate where private life, thoughts and choices are pervaded and almost forgotten. We must try to find some way not only of limiting the impact that this has on each of us, but also to find spaces in which we can be free.
One to one marketing doesn't help us to find this freedom, because the aim of this customer relationship management strategy is to emphase personalized interactions with customers. The personalization of interactions is thought to foster greater customer loyalty and better return on marketing investment...
I think we have to think about a balance between one-to-one approach, remembering details about each customer's preferences and characteristics and using that knowledge to provide better service.
9/27/07
What's a good blog?
In fact, I don't know, (if I know, i 'll do it better...)
I think a good blog has to be very attractive, because if you expect fidelity from your readers, you have to interest them...
Writing for someone you don't know is quite difficult, but by including pictures, comments, maybe your own forum you can make it quite "universal".....
9/26/07
Crowrdsourcing!
Crowdsourcing is a every interesting strategy to collect many points of views about a subject, with almost no money!
Indeed, refering to wikipedia, the "Crowdsourcing is a neologism for the act of taking a job traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people, in the form of an open call. For example, the public may be invited to develop a new technology, carry out a design task, refine an algorithm or help analyze large amounts of data."
Many brains may do many things.....
Crowdsourcing is a every interesting strategy to collect many points of views about a subject, with almost no money!
Indeed, refering to wikipedia, the "Crowdsourcing is a neologism for the act of taking a job traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people, in the form of an open call. For example, the public may be invited to develop a new technology, carry out a design task, refine an algorithm or help analyze large amounts of data."
Many brains may do many things.....
9/24/07
Generosity on internet....
When we talk about generosity, we obviously talk about sharing something: it can be an item, a moment, a hand....
On internet, it can be words... that's why I want my blog to look like a forum, a place where everyone can add something when he wants...
As a business model, we could also quote aroundtheworld, a website where everyone can give his opinion about a trip, a town, a landscape.....
Free informations are daily given by globtrotters, who are just looking for comments, debates.......that is for me generosity, when everyone add someting without excepting more than words in return!
THe webmaster only send news or games or videos... just to have fun et share something witk internauts!
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