Let's talk about pollution...

I don't want to talk about environment, geology, and climatic evolutions. I want raise another issue:“privacy pollution”?

I 'm sure it's have some similarity to air pollution: where small blots of contamination build to form blankets of smog: in combination the effect can be overpowering. Like environmental contaminants, even it's obviously pretty insignificant to receive a piece of unwanted SPAM or yet another telemarketing call, but most people receive quite a few unsolicited and unwanted phone calls, letters and emails each week… At the end, the accumulation is quite annoying...


The overall effect is that these tiny but insidious strategies combine together to shape our behaviour. Together, they contribute to a climate where private life, thoughts and choices are pervaded and almost forgotten. We must try to find some way not only of limiting the impact that this has on each of us, but also to find spaces in which we can be free.

One to one marketing doesn't help us to find this freedom, because the aim of this customer relationship management strategy is to emphase personalized interactions with customers. The personalization of interactions is thought to foster greater customer loyalty and better return on marketing investment...

I think we have to think about a balance between one-to-one approach, remembering details about each customer's preferences and characteristics and using that knowledge to provide better service.